近日，微軟在英國(guó)上線獎(jiǎng)勵(lì)措施，吸引更多人使用必應(yīng)搜索引擎和Edge瀏覽器。用戶可使用獎(jiǎng)勵(lì)積分兌換免費(fèi)獎(jiǎng)品或會(huì)員。據(jù)稱，微軟還將在其他國(guó)家繼續(xù)推廣這一獎(jiǎng)勵(lì)計(jì)劃。

Microsoft technology advisor Bill Gates and his wife Melinda leave on the second day of the Allen and Co. media conference in Sun Valley, Idaho, US, July 10, 2014. REUTERS/Rick Wilking/File Photo

Microsoft Rewards has launched in the UK, and aims to tempt more people over to Bing.
“微軟獎(jiǎng)勵(lì)”計(jì)劃已經(jīng)在英國(guó)推出，旨在吸引更多人使用必應(yīng)搜索引擎。

It’s the company’s latest attempt to poach Google’s users, and arguably the most desperate so far.
這是該公司吸引谷歌用戶的最新嘗試，也可以說(shuō)是迄今為止最“不顧一切”的舉措。

Microsoft will reward you for using the Bing search engine, with points you can exchange for a number of freebies.
使用必應(yīng)搜索引擎會(huì)得到微軟的獎(jiǎng)勵(lì)，你可以使用獲得的獎(jiǎng)勵(lì)積分兌換一些免費(fèi)贈(zèng)品。

You’ll need to be signed into Bing with your Microsoft account, in order to earn points.
你需要用你的微軟賬戶登陸必應(yīng)，以賺取積分。

Each Bing search will get you three points, but this will be doubled if you’re also using Edge, Microsoft’s answer to Google Chrome.
每次使用必應(yīng)搜索，你就會(huì)得到三分，但是如果你還使用Edge瀏覽器的話，積分將會(huì)翻番，Edge是微軟對(duì)抗谷歌Chrome的瀏覽器。

‘Level 1’ users can earn up to 60 points per day, simply by searching for 10 things through Bing.
“一級(jí)”用戶每天最多可以賺到60分，只需通過(guò)必應(yīng)搜索10次即可。

If you manage to reach 500 points in a month, you’ll become a ‘Level 2’ member, and will be able to earn up to 150 points per day through search.
如果你能在一個(gè)月內(nèi)得到500分，你就會(huì)成為“二級(jí)”會(huì)員，之后通過(guò)搜索，你每天可以賺到最多150分。

“The search limit resets every day, so you can start earning again tomorrow.”
“搜索次數(shù)限制每天重置，這樣你就可以在第二天重新開始賺取積分?！?/p>

You can get your hands on extra points by taking quizzes at Microsoft Rewards, though you’ll have to sign up for an account first.
你可以通過(guò)參加“微軟獎(jiǎng)勵(lì)”的小測(cè)驗(yàn)活動(dòng)來(lái)獲得額外的積分，不過(guò)你必須先注冊(cè)一個(gè)賬戶。

You can exchange those points for a selection of prizes, such as an Xbox Live Gold Membership that usually costs ￡9.99 (6,000 points), a one-month Groove Music Pass that usually costs ￡8.99 (9,500 points) and a 12-month Groove Music Pass (110,000 points, or 99,900 for Level 2 members).
你可以利用這些積分兌換獎(jiǎng)品，比如使用6000積分兌換價(jià)值9.99英鎊的Xbox Live黃金會(huì)員；使用9500積分兌換價(jià)值8.99英鎊的為期一個(gè)月的Groove Music Pass訂閱服務(wù)；或者使用11萬(wàn)積分兌換為期一年的Groove Music Pass訂閱服務(wù)（二級(jí)用戶只需99900積分）。

In 2012, Microsoft launched the ‘Bing It On’ challenge, which displays Bing search results and Google search results side-by-side and invites users to blindly choose which set they prefer.
2012年，微軟推出了“必應(yīng)挑戰(zhàn)”活動(dòng)，將必應(yīng)搜索結(jié)果和谷歌搜索結(jié)果并排顯示，并邀請(qǐng)用戶盲測(cè)，選擇自己認(rèn)為最滿意的結(jié)果。

英文來(lái)源：獨(dú)立報(bào)
翻譯：中國(guó)日?qǐng)?bào)網(wǎng)愛(ài)新聞iNews譯者
編審：yaning